The object of research is green roofs in the agricultural sector of the Russian economy. The purpose of this work is to analyze the green roofs and their function to mitigate the effects of climate change: floods caused by heavy rainfall or waves of unbearable heat, which are increasingly affecting residents of megacities. Method. The modern approach is used to analyze the green roofs and urban farms with current market indicators in Russian Federation and in the global market. The theoretical and methodological tools in this article are the principle of economic theory, which allow to substantiate ways to increase the economic efficiency of the agricultural sector of the economy of our country. Among the significant eco-directions, which implemented by Russian developers, the most popular are the economical work with water and the creation of additional recreational spaces on the rooftops. Results. This research examines the ecological sustainable technologies in the agricultural sector of the Russian economy and green marketing analysis of alternative organic farming.